Hi! We are Mel and Chloe, a mother-daughter team with a deep passion for creating Artificial Flower Arrangements. In August 2023, we tragically lost our beloved daughter and sister, Sarah, in a car accident while she was on her way to work. Sarah was an integral part of our dream to start a business together, but her untimely passing cut that dream short. In her honor, we named our business after Sarah, ensuring that she remains the heart and face of our company.
About Sarah Blooms & Co.
Why Faux Flowers?
We absolutely appreciate the beauty of real flowers, but our decision to specialise in faux flowers stems from several important reasons. Flowers play a significant role in marking life's major events—whether it's commemorating the loss of a loved one, celebrating a milestone, or simply brightening up your home.
When we lost Sarah, we were overwhelmed with an outpouring of beautiful floral tributes. However, we quickly realised that many real flowers have a short lifespan, often wilting within days or weeks. After Sarah was laid to rest, we found ourselves frequently replacing the flowers on her grave, which became both emotionally and financially burdensome.
This experience led us to create lasting artificial flower arrangements for her, from bouquets to flower sprays. Through this process, we discovered our passion for faux floral design, which has also been a meaningful part of our healing journey.